Designer Christian Louboutin and Upper House Hotel collaborated in Hong Kong offering guests a unique experience of receiving free Louboutin products as part of their special room package.
The Upper House, a boutique hotel in the exclusive 5 star realm of luxury travel, is known for luxurious accommodations and panoramic, breathtaking views. It also features perks like free yoga classes, in-room wine fridges, and espresso machines. Guest reviews often remark upon the excellence of service and the top dining choices.
With the Louboutin collaboration, The Upper House offered travelers unique designer swag.
Studio 70 Perks
Louboutin, reaching for a global clientele, offered Upper House hotel guests who stayed in the Studio 70 rooms ($580 per night) of The Upper House several welcome gifts—a “With Love” leather card holder with a Louboutin red sole design, a scented candle, and a Louboutin inspired “Red Slipper” cocktail. Additionally, guests could also choose to get a Louboutin Manicure or Louboutin Pedicure in their rooms, courtesy of Hong Kong’s renowned Nail Library, which featured their Christian Louboutin Treatment Menu—the first beauty collaboration ever, for Louboutin.
Upper Suites Swag
Guests who chose to stay in the luxurious Upper Suites rooms (rates started at $2,680 a night), with their stunning views of Victoria Harbor, were offered the same package plus more. The additions? Bespoke embroideries at the Christian Louboutin Tattoo Parlour boutique (their flagship store in the Central district) and a pair of Louboutin’s Air Loubi flats. Guests also received transportation to and from the airport in the hotel’s Lexus Hybrid RX 450h plus house credits and flyer miles.
A Flair for Projects and Products
Christian Louboutin first came to fashion prominence in the 1990s with his distinctive footwear for women. His stiletto-heeled pumps with their patented shiny red sole became his trademark. He designs shoes that are generally more than 4 inches in height and feature bows, jeweled straps, feathers, etc. Celebs like Danielle Steele and Sarah Jessica Parker love their Louboutin pumps and their love for the shoes lends cache to the brand.
Louboutin often partners on projects with everyone from filmmaker David Lynch, to Disney. He created a “Louboutin Barbie” doll in 2012 for toymaker Mattel, and it sold out the first day. He designed a cocktail bar in 2012 for the Elton John Foundation.
Louboutin offers new products yearly. Rouge Louboutin was the name of his signature red nail laquer, a product line launched in 2014 in bottles sculpted to look lethal. In 2015 Louboutin started offering lipsticks and in 2016 he launched a line of perfumes.
The Upper House offers unique, understated elegance in its deign—there is no grand lobby, for instance—so the collaboration with the mega famous and splashy Christian Louboutin came out of left field. All indications, however, are that guests who took advantage of the deal and went in for the designer pampering went home dazzled.